Trade Exhibition for the Removals & Storage Sector
Brief: To create a B2B exhibition for the removals, storage and self-storage industry in the UK where trade buyers could come to meet with potential suppliers, and to build it over time to become the UK’s main independent event for the industry.
Location: The NEC, Birmingham / The International Centre, Telford / The Wing Building, Silverstone
Solution: Having identified a gap in this particular market, we set about designing a brand and marketing materials for a new trade show. We initially located the event at the NEC due to its profile and great transport links, but have more recently moved it to Silverstone which offers a wealth of additional attractions for potential visitors. Our team managed everything from the stand and sponsorship sales right through to the agenda for the auditorium within the show. We provided a full service solution, both in the lead up to the event, and onsite. Over time we have built strong relationships with exhibitors and refined our offering to please visitors, and the show is now in its fifth successful year.
Entertainment: Although this is a trade show and very business-focused, we have always tried to offer our visitors and exhibitors a fun and memorable experience. Therefore there is usually a surprise to be found at the show, from brilliant David Brent-impersonator Tim Oliver to a giant scalextric!
Challenges: Walking into a completely empty 5000m2 exhibition hall at 6am and turning it into a fully functioning exhibition by 3pm is daunting to say the least, but also incredibly exciting. We work closely with a fantastic team of specialists, and so far the show has always been delivered on time and on budget – long may that record continue!
Favourite moments: It’s always exciting when the trucks arrive and are polished up ready for display. Seeing a packed auditorium also makes us happy – that’s when you know that you got the educational programme just right.
I would really like to thank you for all your hard work. We were very happy with the service, your absolute professionalism, attention to detail and recommendations.
Animo’s team were brilliant. They are all a pleasure to work with too - patient, cheerful & diplomatic. I can't recommend them highly enough.
Marketing and PR Company
Many thanks for organizing and running a great day. I was really pleased with how things went and feedback from our sales partners has been very positive. Thank you for all your hard work!
UK Sales Manager
Sat Nav company
Animo’s staff members are extremely professional, friendly, innovative, and willing to go the extra mile to ensure all our staff, members, and guests have a great time.
International Removals Company
I have never ceased to be impressed at Animo’s diligence, clarity in communications, reactivity and attention to detail. Their customer service is outstanding.
Chief Commercial Officer