Internal Product Launch & Evening Event

Brief: Produce an internal product launch event, with a meeting during the day to communicate the new product features to 60 people from their sales force, and a dinner and party in the evening. 

Location: Ettington Chase Hotel, Stratford-upon-Avon

Solution: At short notice we found a centrally located hotel with a perfectly-sized conference room, and worked with a range of suppliers to produce a functional but cost effective set and stage to give the client a slick and professional backdrop for their product launch. We coordinated all aspects of the event including badging and accommodation. The guests came together in the evening for a private drinks reception and a dinner, and a cocktail-making cabaret show that really got the party started!  

Conference Set

Entertainment: We used a solo guitarist to provide background music during the drinks reception in the evening, and then brought in a trusted supplier to facilitate a game called ‘Ready-Steady-Cocktail’ in the evening. This game took place between each course of the dinner, and involved the guests learning basic cocktail making skills such as muddling, pouring, and flair throwing, before inventing their own cocktails using a number of mystery ingredients. It was a perfect icebreaker, and the small size of the group meant that everyone had a chance to get involved.  

Challenges: The lead time was our biggest issue – we had just 8 days in which to plan and deliver this event from start to finish! However, we managed to find a great venue with availability and source everything we needed despite the timeframe. 

Favourite moments: The cocktail-making game was amazing, and by the time the guests had all sampled four or five cocktails towards the end of the evening, the audience participation was hilarious! 

Cocktail game     Cocktails

  • I would really like to thank you for all your hard work. We were very happy with the service, your absolute professionalism, attention to detail and recommendations.
    Marketing Director
    Engineering Company

  • Animo’s team were brilliant. They are all a pleasure to work with too - patient, cheerful & diplomatic. I can't recommend them highly enough.
    Marketing and PR Company

  • Many thanks for organizing and running a great day. I was really pleased with how things went and feedback from our sales partners has been very positive. Thank you for all your hard work!
    UK Sales Manager
    Sat Nav company

  • Animo’s staff members are extremely professional, friendly, innovative, and willing to go the extra mile to ensure all our staff, members, and guests have a great time.
    International Removals Company

  • I have never ceased to be impressed at Animo’s diligence, clarity in communications, reactivity and attention to detail. Their customer service is outstanding.
    Chief Commercial Officer
    Telecoms Company