End of the Pier Party
Brief: To create an informal welcome dinner and party for the first night of a residential conference for 180 delegates. Wives and children had accompanied many of the delegates to this conference, so the event needed to be family friendly.
Location: Hilton Metropole, Brighton
Solution: We decided to recapture the excitement of visiting the seaside as a child by recreating old-fashioned ‘End of the Pier’ activities – indoors! The room was decorated with bunting and lit in primary colours, and tables were decorated with deckchair fabric and giant vases full of sweeties. The hotel designed a menu to suit our theme, so they were serving fish and chips, burgers, barbecue food and ice creams for dessert. We also had sticks of rock specially made in the client’s corporate colours and with their logo running through them.
Entertainment: We set up fairground stalls around the room where guests could play hoopla, coconut shy and a number of other games, we had a ‘Test Your Strength’ machine complete with a Victorian strongman, and a signature analyst and tarot card reader were on hand to mystify our guests with their knowledge. For background music we had created a soundtrack with featured the noise of waves lapping the shore, seagulls, and classic songs like ‘I do like to be beside the seaside.’
Challenges: It was an awful lot to fit into one ballroom, so we had to do extensive CAD planning to ensure that the set up went smoothly. Also, this unusual event was all about the detail, so there was a lot to consider. For example – we provided scoops and paper bags so that people could take away the sweeties.
Favourite moments: It was lovely to see the kids enjoying the fairground games – they couldn’t quite believe that they could play everything for free, and actually win the prizes. The grown-ups gravitated towards the ‘Test Your Strength’ machine instead!
I would really like to thank you for all your hard work. We were very happy with the service, your absolute professionalism, attention to detail and recommendations.
Animo’s team were brilliant. They are all a pleasure to work with too - patient, cheerful & diplomatic. I can't recommend them highly enough.
Marketing and PR Company
Many thanks for organizing and running a great day. I was really pleased with how things went and feedback from our sales partners has been very positive. Thank you for all your hard work!
UK Sales Manager
Sat Nav company
Animo’s staff members are extremely professional, friendly, innovative, and willing to go the extra mile to ensure all our staff, members, and guests have a great time.
International Removals Company
I have never ceased to be impressed at Animo’s diligence, clarity in communications, reactivity and attention to detail. Their customer service is outstanding.
Chief Commercial Officer