Corporate 25th Anniversary Event

Brief: To create a 25th anniversary celebration for 200 clients and targets of an engineering company, reflecting their professional, hi-tech and modern corporate image. 

Location: Morrison Hotel & Guinness Storehouse, Dublin, Ireland

Solution: We selected the Morrison Hotel in central Dublin for group accommodation, and we also held an early drinks and canapé reception there as the client wanted people to be able to come along straight from work at 6pm. The Morrison is widely acknowledged as the trendiest hotel in the city, and it is close to the Guinness Storehouse where the main party would take place. At the Guinness venue we had a second drinks reception in the amazing Gravity Bar, which was decorated with cube furniture lit from within by colour-changing LEDs. Then we took the group down to the Arrol Suite for dinner. Gobo lights projected the company logo onto the walls next to the entrance, and instead of flowers, tables were decorated with colour-changing LED table lamps. We changed the colour of these as well as the ambient lighting throughout the event to reflect the mood of each section of entertainment. As people sat down to dinner they discovered on each seat a gift of a branded bottle of champagne (chilled and ready to be enjoyed) with two flutes etched with the company logo. 


Entertainment: We used a live saxophonist during the hotel drinks reception, and a fire dancer met the group when they arrived at the Guinness Storehouse. Comic character actors dressed as sheep helped us to move people from venue to venue and kept people entertained during the reception. After the meal we used a surprise opera act as cabaret (they interrupted the MD’s speech!), and then we finished the night with a ten piece party band. 

Challenges: The logistics were difficult for this event – both moving people between two venues, and also moving them between floors in the Guinness Storehouse. We had to provide plenty of staff to cope with this, and plan everything down to the minute. 

Favourite moments: The sheep were really funny and incredibly useful – people loved being herded around by sheep, and they fitted with Guinness’s black and white theme beautifully!

Guinness Storehouse Party

  • I would really like to thank you for all your hard work. We were very happy with the service, your absolute professionalism, attention to detail and recommendations.
    Marketing Director
    Engineering Company

  • Animo’s team were brilliant. They are all a pleasure to work with too - patient, cheerful & diplomatic. I can't recommend them highly enough.
    Marketing and PR Company

  • Many thanks for organizing and running a great day. I was really pleased with how things went and feedback from our sales partners has been very positive. Thank you for all your hard work!
    UK Sales Manager
    Sat Nav company

  • Animo’s staff members are extremely professional, friendly, innovative, and willing to go the extra mile to ensure all our staff, members, and guests have a great time.
    International Removals Company

  • I have never ceased to be impressed at Animo’s diligence, clarity in communications, reactivity and attention to detail. Their customer service is outstanding.
    Chief Commercial Officer
    Telecoms Company