Board Meeting at Mercedes-Benz World

Brief: To find an inspirational location for a two day Board Meeting within easy reach of London, that would allow the MD to create a good environment for creative thinking.

Location: Mercedes-Benz World & Brooklands Hotel, Weybridge, Surrey

Solution: We proposed that the client hold his Board Meeting in one of the hi-tech meeting rooms at Mercedes-Benz World, and twin it with some exciting driving experiences as well as accommodation and a dinner at the beautiful Brooklands Hotel. The concept was that the driving experiences would clear everybody’s mind, get the adrenalin racing, and make the Board Members receptive to new ideas and more able to think creatively about long-standing issues. In order to further facilitate this, we removed all the standard furniture from the meeting room and hired in leather armchairs with small side tables. The idea here was to remove the board table as a barrier between the directors, and to create a comfortable, honest and inspiring environment for brainstorming. 

Challenges: Board Meetings can be very difficult to predict in terms of timing, but due to the nature of the activities planned, we had to be very rigorous in ensuring the meeting began and ended on time – this was a worry initially. However, the client was great and helped everything to run like clockwork, so this wasn’t an issue in the end – I think they were all too excited to get into the cars! 

Favourite moments: The best part for us was hearing the feedback – all the attendees were delighted with the experience, and the client was really happy with the results that a total change of scene had achieved.  


  • I would really like to thank you for all your hard work. We were very happy with the service, your absolute professionalism, attention to detail and recommendations.
    Marketing Director
    Engineering Company

  • Animo’s team were brilliant. They are all a pleasure to work with too - patient, cheerful & diplomatic. I can't recommend them highly enough.
    Marketing and PR Company

  • Many thanks for organizing and running a great day. I was really pleased with how things went and feedback from our sales partners has been very positive. Thank you for all your hard work!
    UK Sales Manager
    Sat Nav company

  • Animo’s staff members are extremely professional, friendly, innovative, and willing to go the extra mile to ensure all our staff, members, and guests have a great time.
    International Removals Company

  • I have never ceased to be impressed at Animo’s diligence, clarity in communications, reactivity and attention to detail. Their customer service is outstanding.
    Chief Commercial Officer
    Telecoms Company