Want a job? Hand over your Spotify...

FACT - Every event organiser should know their Rihanna from their Rizzle Kicks, and their Beethoven from their Bach, or at least have someone on their team who does. Our job at any conference, exhibition, corporate event or party is to bring together a group of people and make sure that they have a good experience. They will measure the quality of their experience with all of their senses, including their ears. Music is one factor in an event which is very easy to control and hugely influential.

Have you ever had a really bad day, and then heard a song you love on the radio? I’ll bet it turned your mood around? It’s the same for guests or delegates –music can energise them, make them feel happy, serious, or relaxed, or build up their anticipation for a big moment.

Spotify playlists for events

The key to this is understanding your group. To plan a great playlist you need to put any personal preferences aside and consider the attendees’ age, gender, nationality, profession and of course the context. Experience also helps – if you have worked for the group a few times, you should have had an opportunity to observe and record what works for them and what doesn’t. You also need a broad knowledge of music - including new releases, and that’s why every decent event organiser needs a line in their annual budget for iTunes, Spotify or a similar service.

Sadly, too many organisers rely on AV technicians to provide the music for conference walk-in / walk-out and awards presentations, and either the DJ or musicians for discos and set breaks. Boo! Lazy people! Here at Animo, we proudly proclaim ourselves to be massive control freaks. We design playlists for awards ceremonies and time them to the second, work closely with bands to create the right set lists, and spend time talking to DJs and briefing them about the group until we agree on a plan for the first 3-5 songs.

Music can bring a group together and make them feel proud. It can inject humour and passion into your event. It can make people smile. Surely that’s worth a bit of time and effort, and 12.99 a month?  

Thanks to Gabe McIntyre for the image, which can be found here

Case Study

Lord of the Rings Themed Party
A spectacular dinner dance which formed part of a four-day conference programme in Queenstown, New Zealand. Wow!

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